Privacy policy

Last Updated: September 15, 2026

Yitu Information Technology Trading Co., Ltd. operates this store and website, including all related information, content, features, tools, products, and services, to provide you (our customers) with a curated shopping experience (hereinafter referred to as "the Service"). Yitu Information Technology Trading Co., Ltd. is powered by Shopify, enabling us to provide you with the Service. This Privacy Policy explains how we collect, use, and disclose your personal information when you access, use, or shop or otherwise transact through the Service, or otherwise contact us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Service, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that can identify you or another person, or information reasonably associated with you or another person. Personal information does not include anonymously collected or de-identified information, i.e., information that cannot identify you or be reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn from that information, depending on how you use this service, your country/region of residence, and applicable laws, as permitted or required:

Contact Information: Includes your name, address, billing address, shipping address, telephone number, and email address.

Financial Information: Includes credit card, debit card, and debit account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment details.

Account Information: Includes your username, password, security questions, preferences, and general settings.

Transaction Information: Includes items you browsed, added to your cart, added to your wishlist, or purchased, returned, exchanged, or canceled, and your transaction history.

Contact Records: Includes information you provide when contacting us, such as what you fill out when sending customer support inquiries.

Device Information: Includes information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage Information includes information related to your use of this Service, including how and when you use or browse this Service.

Sources of Personal Information

We may collect personal information from the following sources:

Directly collected from you: This includes when you create an account, access or use this Service, contact us, or otherwise provide us with personal information;
Automatically collected through this Service: This includes information collected from your device when you use our products or services or visit our website, as well as information obtained through the use of cookies and similar technologies;
From our service providers: This includes when we engage them to provide specific technologies and to collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the content of the services you use, we may use your personal information for the following purposes:

To provide, customize, and improve this Service. We use your personal information to provide this service, including fulfilling contracts with you; processing payments; shipping orders; remembering your preferences and items of interest; sending you account-related notifications; processing purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; arranging shipping; assisting with any returns or exchanges; supporting posting comments; and creating a personalized shopping experience for you, such as recommending products related to your purchase history. This may include using your personal information to better customize and improve this service.

Marketing and Advertising We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional messages via email, SMS, or mail, and displaying online advertisements for products or services on this service or other websites based on items you have previously purchased or added to your cart and your other activities on this service.

Security and Fraud Prevention We use your personal information to verify your account; provide a secure payment and shopping experience; detect, investigate, or take action against potential fraud, illegal, dangerous, or malicious activities; ensure public safety; and maintain the security of our services. If you choose to use this service and register an account, you are responsible for safeguarding your account credentials. We strongly recommend that you do not share your username, password, or other access details with others.

Contact Us We use your personal information to provide customer support, respond to your needs, provide efficient services, and maintain our business relationship.

Legal Reasons We use your personal information to comply with applicable laws or to respond to effective legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil evidence collection, potential or actual litigation, or other adversarial legal processes, and to handle or investigate conduct that may violate our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for lawful purposes, within the scope of this Privacy Policy. Such circumstances may include:

Disclosure to Shopify, our suppliers, and other third parties who provide services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

Disclosure to our business and marketing partners for the purpose of providing marketing services and serving you advertisements. For example, we may work with third-party services through Shopify to support personalized advertising based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their respective privacy statements. Depending on your country/region, you may have the right to request that we cease sharing your information for targeted advertising and marketing purposes based on your online activity across various merchants and websites. To exercise your right to opt out of this use of your information, please click here.

When you instruct, request, or otherwise consent to our disclosure of specific information to third parties, such as for product shipping or through your use of social media widgets or login integrations.

Disclosure within our affiliates or corporate groups.

In connection with commercial transactions such as mergers or bankruptcies, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable Terms of Service or policies, and to protect or defend the Service, rights, and the rights of our users or others.

Relationship with Shopify

This Service is hosted by Shopify, which collects and processes your personal information about your access to and use of the Service to provide and improve the Service for you. Information you submit to the Service will be transferred and shared with Shopify and third parties, which may be located outside your country, to provide and improve the Service for you. Additionally, to help protect, grow, and improve our business, we use certain Shopify enhancements that incorporate data and information from your interactions with our stores, other merchants, and Shopify. To provide these enhancements, Shopify may use personal information we collect about your interactions with our stores, other merchants, and Shopify. In these cases, Shopify will be responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for the purposes described above. For more information on how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on your country, you may exercise certain rights regarding your personal information here. Shopify Privacy Portal Link.

Third-Party Websites and Links

This Service may provide links to websites or other online platforms operated by third parties. If you visit websites that are not affiliated with or controlled by us, please be sure to review their privacy and security policies and other terms of service. We do not guarantee or assume responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public platforms, including information you share on third-party social networking platforms, may also be viewed by other users of this service and/or users of these third-party platforms, and our or the third parties' use of this information is unrestricted. Our provision of such links does not in itself imply our endorsement of the content of such platforms or their owners or operators, unless otherwise stated in this service.

Children's Data

This service is not intended for children, and we do not knowingly collect any personal information of minors in your jurisdiction. If you, as a parent or guardian, discover that your child has provided us with personal information, you can contact us using the contact information provided below to request the removal of the relevant information. As of the effective date of this Privacy Policy, to the best of our knowledge, we have not "shared" or "sold" (as defined in applicable law) the personal information of minors under the age of 16.

Information Security and Retention

Please note that no security measures are foolproof or foolproof, and we cannot guarantee "absolute security." Furthermore, any information you send to us may not be secure during transmission. We advise you not to send us sensitive or confidential information through insecure channels.

The retention period for your personal information depends on various factors, such as whether the information is needed to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on your country, you may have some or all of the following rights related to your personal information. However, these rights are not absolute and may only apply to specific circumstances, and we may refuse your request where permitted by law.

Right to Access/Information. You have the right to request access to your personal information held by us.

Right to Erasure. You may have the right to request that we erase your personal information that we maintain.

Right to Correction. You may have the right to request that we correct any incorrect personal information about you that we maintain.

Right to Portability. In specific circumstances and certain exceptions, you may have the right to obtain a copy of your personal information held by us and request that we transfer it to a third party.

Right to Opt Out or Share Targeted Advertising. Depending on your country, you may have the right to opt out of the “sale” or “sharing” of your personal information, or refuse our processing of your personal information for “targeted advertising” purposes (as defined under applicable privacy laws). To exercise your right to opt out of such use of your information, please click here. Please note that if you visit our website with the Global Privacy Controls opt-out preference signal enabled, we will automatically treat it as an opt-out request from you regarding the device and browser you used to access the website, depending on your location. If we are able to link the device sending the signal to a Shopify account, the opt-out request will also apply to that account. For more information about Global Privacy Controls, please visit https://globalprivacycontrol.org/. Apart from Global Privacy Controls, we do not recognize any other Do Not Track signals that your web browser or device may send.

Manage your communication preferences. We may send you promotional emails, which you can stop receiving at any time using the unsubscribe option shown in our emails. If you opt out, we may still send you non-promotional emails, such as notifications related to your account or orders.

If you reside in the UK or the European Economic Area and are subject to the exceptions and restrictions imposed by local laws, you may exercise the following rights in addition to those listed above:

Right to object to and restrict processing: You may have the right to request that we cease or restrict the processing of your personal information for a particular purpose.

Right to withdraw consent: When we process your personal information based on your consent, you have the right to withdraw your consent decision. Withdrawal of consent decision will not affect the legality of any processing carried out based on that consent decision prior to withdrawal.

You can exercise any of the above rights by contacting us through the locations shown in this Service or through the contact details provided below. For more information on how Shopify uses your personal information and any rights you may have (including rights relating to data processed by Shopify), please visit: https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the above rights. We may need to verify your identity to process your request, as permitted or required by applicable law. You may appoint an authorized agent to make requests on your behalf, as permitted by applicable law. Before accepting a request from an agent, we will require the agent to provide documentation proving your authorization for them to act on your behalf, and may require you to verify your identity directly with us. We will respond to your requests promptly within the time limits stipulated by applicable law.

Complaints

If you have any objections to how we handle your personal information, please contact us using the contact details provided below. Depending on your country, you may have the right to appeal our decisions. You can contact us using the contact details provided below or file a complaint with your local data protection regulator. If you are located in the European Economic Area, please click here to view a list of data protection regulators.

International Transfers

Please note that we may transfer, store, and process your personal information outside your country.

If we transfer your personal information to a region outside the European Economic Area or the UK, we will use recognized data transfer mechanisms, such as standard contractual terms issued by the European Commission, or any equivalent contract issued by the relevant UK authorities, unless the target country for the data transfer has been determined to have an adequate level of data protection.

Changes to this Privacy Policy

This Privacy Policy will be updated from time to time to reflect changes in our privacy practices or for other operational, legal, or regulatory reasons. We will post a revised Privacy Policy on this website, updating the "Last Updated" date, and provide appropriate notice as required by applicable law.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any rights you have, please email nicebagsstore@outlook.com.